Cleaning businesses
Residential cleaning, recurring maid service, move-out cleaning, and commercial cleaning lead generation.
Open playbook
All industries
A playbook for every service business.
Three playbooks are live today — cleaning, therapy, and photography. More are on the way, and every industry gets the same set of scripts, calculators, and 30-day plans, tuned to how that business actually finds clients.
Available now
Open a playbook now.
Three industries are live today. Each playbook includes the channels, real scripts, and a 30-day acquisition plan you can start on this week.
Therapists
Ethical marketing for private practices, counseling clinics, and specialized therapy niches.
Open playbookPhotographers
Wedding, family, newborn, headshot, and brand photography booking systems.
Open playbook
For cleaning businesses
Everything for cleaning businesses, in one place.
If you run a cleaning company, this is the full set: the main playbook, the pricing calculator, the software comparison, and the Google Business Profile guide — all live today.
How to get more cleaning clients
The core playbook. Channels, scripts, and the 30-day acquisition plan.
Open playbookCleaning pricing calculator
Quote range, work hours, and recurring revenue by sqft, job type, and frequency.
Open toolHow much to charge for cleaning
Pricing methods, average U.S. rates by job type, and the annual price-increase script.
Open pricing guideGoogle Business Profile for cleaners
The highest-leverage local channel. Setup, categories, photos, reviews, and a 30-day GBP plan.
Open GBP guideBest cleaning business software
Jobber vs Housecall Pro vs ZenMaid vs BookingKoala — who each one fits.
Compare softwareBest lead generation services
Thumbtack vs Angi vs Bark vs Yelp — honest pros, cons, and the right one for your stage.
Compare servicesHow to start a cleaning business
For people not yet running a cleaning business. LLC, insurance, supplies, pricing, and the first 10 clients in 30 days.
Open starter guide
For therapists
Everything for private practice, in one place.
The therapy cluster covers the same three layers as cleaning: the main playbook, the niche tool, and the comparison page that powers the practice.
How to get more therapy clients
Niche positioning, referral relationships, trust-building website, and a 30-day plan.
Open playbookTherapy fee calculator
Back into the private-pay rate you need given target income, capacity, and insurance mix.
Open toolPsychology Today profile guide
The single highest-converting directory for U.S. private practice. Photo, headline, bio, fees, and inquiry response.
Open PT guideBest practice management software
SimplePractice vs TherapyNotes vs TheraNest vs Jane — who each one fits.
Compare software
On the roadmap
More industries coming.
These are the next playbooks being added. If your industry is on the list — or should be — let us know what you would want it to cover.
Industries on the way
- How to get more real estate clients
- How to get more personal training clients
- How to get more massage clients
- How to get more dog walking clients
- How to get more detailing clients
What each industry gets
- Industry-specific marketing playbook
- Google Business Profile guide
- Pricing calculator or quote tool
- Software comparison for the niche
- Referral and outreach scripts
Pick a playbook and start this week.
Three playbooks are live. Open one, pick one channel, and ship one change today.