M More Client Playbook
Home Client goal calculator
Updated Free, no signup Lead math

Client goal calculator.

Revenue target in, lead target out. Three inputs, results in real time.

Inputs
$
Total revenue you want to bring in this month from new clients.
$
For recurring services, use the first 30–90 days of value.
%
How many qualified leads actually become paying clients.
Live results
New clients needed 20

At a 25% close rate, you need about 80 qualified leads to win 20 new clients.

Qualified leads needed 80

Use this lead number to plan SEO pages, referral outreach, ads, and follow-up capacity.

How to use the result

Split the leads across channels.

If the calculator says you need 80 qualified leads, do not simply “post more.” Split the target across reliable sources.

  • 20 leads from local SEO and Google Business Profile
  • 20 leads from referral requests and past customers
  • 20 leads from partner outreach
  • 20 leads from paid ads, directories, or social campaigns

Then pick the playbook closest to your industry and turn the lead target into a 30-day action plan.

Choose a playbook

Now turn the number into a plan.

The calculator only tells you what to aim for. Each industry playbook gives you the channels, scripts, and 30-day sequence to actually hit it.

Open the playbooks