What we do
We publish three kinds of resources for owners of local service businesses:
- Playbooks — per-industry guides to actually acquiring clients (cleaning, therapy, photography — with more industries on the way).
- Free calculators — quick math for pricing, lead targets, and practice income, built for the way these businesses actually quote work.
- Software comparisons — honest side-by-side reviews of the CRM, scheduling, and lead-service platforms each industry relies on.
Each playbook is structured around a real action plan, not a list of vague tips. Each calculator is built around the inputs the owner already has on hand. Each comparison page is built to help the reader actually decide.
How we work
We start each industry by reading what the people in that industry say works — the real conversations on forums, Reddit, Facebook groups, podcasts, and in client retainers. Then we structure the resulting playbook around three layers:
- A main playbook covering channels, scripts, and a 30-day plan
- One or two free tools that compress the math of running the business
- One or two comparison pages on the software and services that power that industry
The cleaning resources are the most complete set today. Therapy is next. Then photography, real estate, personal training, and more.
Editorial independence
This site uses affiliate links on its software and lead-service comparison pages. We may earn a small commission when a reader signs up for a paid plan via one of those links — at no extra cost to the reader. We disclose this clearly on every comparison page and on the disclosure page.
Affiliate commissions do not change which products we recommend or how we rank them. We recommend the tool we would tell a friend running that business to use. If our pick changes, the page changes with it.
We do not run sponsored posts disguised as editorial, and we do not accept payment to add or remove a tool from a comparison.
Why trust this site
You should not trust any web publication automatically — including this one. Here is how we try to earn it:
- Every number on the industry statistics page is presented as a range with a methodology note.
- Every script, checklist, and 30-day plan is something we have seen used in real practice, not a copy-pasted template.
- Every affiliate relationship is disclosed on the page where it affects content.
- If you spot something out of date, wrong, or misleading — email us. Corrections happen quickly.
Contact
For questions, corrections, press, partnerships, or anything else — email hello@moreclientplaybook.com. We try to respond within two business days.
If you are a journalist or researcher citing one of the statistics or playbooks, please use the citation format on the statistics page.